"Alex is an absolute gem of a coach, and I can confidently say that my journey to my dream MBA program wouldn't have been the same without him. From start to finish, Alex's dedication and expertise shone through, making the entire process not just manageable but almost enjoyable.

Despite the inherent stress of applying to top-tier business schools, Alex's unwavering support and round-the-clock availability eased any anxieties I had (especially during results week!). His insightful advice was always just a message or call away, providing me with the guidance I needed at every step.

What truly sets Alex apart is his ability to tailor his approach to each individual's unique strengths and weaknesses. Despite my initial struggles with a low GMAT score, Alex never once faltered in his belief in my potential. Instead, he worked tirelessly with me to identify areas for improvement and develop strategies to showcase my best self in my essays and interviews.

One of the things I appreciated most about working with Alex was his knack for striking the perfect balance between offering guidance and allowing me to retain ownership of my application. Every suggestion he made felt like a collaborative effort, ensuring that my voice remained authentic and genuine throughout.

Alex's greatest strength undoubtedly lies in his comprehensive understanding of the MBA admissions process. As an INSEAD Alumni, he brought invaluable insights into what it takes to succeed not just at my dream school but also at other top institutions. His breadth of knowledge, coupled with his genuine passion for helping others succeed, makes him an invaluable asset to anyone embarking on the MBA journey.

Overall, I cannot recommend Alex highly enough. His dedication, expertise, and unwavering support were instrumental in helping me gain admission to my dream school!"

"Alex was a pleasure to work with and his advice had real results. I applied to 7 of the top 10 programs and was accepted to 6 of the programs and waitlisted for one (ultimately accepted).

I was hesitant at first about using a consultant, but Alex proved me wrong. He was thoughtful and thorough with his advice which led to materials that helped me tell my story in a unique and impactful way.

If you are looking for someone that will provide an excellent service at reasonable cost, Alex is your guy. His experience will take you to the finish line. I couldn't have done it without him!"

"ARLee Consulting was recommended to me by my college senior who consulted Alex and made it into INSEAD. After having the first conversation with Alex it was the obvious choice to go ahead for INSEAD application with him.

His approach was very personalized, friendly and honest. His advise was always logical and correct. In fact, his judgement of the quality of the essays, resume and interview preparation is quite refined and accurate. Even though the whole MBA application process is a stressful phase for an applicant, I never felt so because Alex not only managed every task so perfectly but also motivated me to stay positive and stress free. His complete support till the end of the process and even beyond is highly commendable.

I am really thankful to Alex for supporting me endlessly to get into INSEAD and making it a memorable journey!"

"To give you some context, I'm from one of the most competitive pools - Chinese Male in the consulting industry, with an average GMAT score and a rather low GPA. I applied to 6 schools, all of which are my dream schools. With the crucial help from Alex, I successfully received interview invitations from all schools I applied to, and ended up with 4 offers from INSEAD, LBS, Fuqua($$), and Ross($$$$), and 2 waitlists (withdrawed later) from another 2 top US schools..."

I was skeptical about using online MBA admission consultancy at first, and I talked to many admission consultants from my own country and the country I'm based at. After enough research and comparisons I chose Alex eventually, as I was convinced by his expertise in admissions and his utmost passion in guiding and coaching applicants after we had the first initial call, let alone his own excellent and interesting background - an INSEAD MBA alumnus, with many international experiences both academically and professionally, among which his professional HR experience in a global leading tech company would enable him to know people and career better. I would say, it turned out to be the best choice in my application journey.

I was having a difficult time as I had no confidence in my profile and I had trouble figuring out my genuine career goal, one of the most important questions we applicants should work on. Alex kept cheering me up and giving me the confidence I needed, and most importantly, he dedicated himself to knowing my life story and passion, identified many selling-points in my story that I myself even didn't recognize, and guided me to connect all the dots and thus helped me develop a wonderful career goal story. Most of the time when we jumped onto a call which was supposed to be 1 to 1.5 hours long, it usually turned out to be 2-3 hours with lots of discussions and brainstormings, and I got take-ways more than enough to move on with my applications.

Alex is also very responsive as he would always reply to my email and return my essay with many insightful comments and updates by the next morning - Our timezone difference of 8 hours made it possible for me to send him my essay drafts by the time I went to sleep and except to receive the feedback when I woke up the next morning! I truly appreciated his generosity, hard-working, and efficiency.

Alex was also more than an admissions consultant till the point you receive your offers. He gave me plenty of genuine advice in weighing the offers by putting himself in my shoes, shared his thoughts on how I may spend my pre-MBA time and prepare for the program, and even helped me through the dilemma about whether I should defer my MBA program given the COVID-19 problem.

I really enjoyed the experience working with Alex, and I truly felt I gained much more than I excepted and paid (it's really affordable compared to most other admission services!). I would HIGHLY recommend anyone to go for it. ARLee Consulting will be your best guide and friend along your MBA journey. Thank you, Alex!"

"I would highly recommend Alex for anyone navigating the challenging journey of MBA applications. I had the privilege of working with Alex for my applications to IMD and INSEAD, and I am thrilled to share that I was admitted to both schools. This would not have been possible without Alex's unwavering support, expertise, and genuine commitment to my success.

What sets Alex apart is his sincere interest in understanding your unique story. Unlike other consultants I initially approached - who seemed more focused on the transactional aspect of the process - Alex truly cared about bringing my experiences, aspirations, and personality to life in the applications. From our very first conversation, it was clear that Alex wasn't just helping me build a competitive application; he was empowering me to tell my story in the most authentic and impactful way.

Alex's depth and breadth of experience in MBA admissions is unparalleled. His insights into what top schools look for, coupled with his strategic approach, helped me articulate my vision and connect the dots between my personal and professional experiences. His feedback was always constructive, detailed, and tailored to my specific goals, ensuring that my essays and resume were polished and compelling.

If you're looking for an MBA admissions consultant who combines exceptional expertise with a genuine desire to see you succeed, Alex is the one. Working with him was an investment in my future, and I am forever grateful for his guidance and support."

"Working with Alex was a pleasant experience and brought the most desirable result to me; admission from London Business School.

Before his service, I had not received any invitation from any school but, with his service, I received 4 interview invitations out of 5 applied schools; 2 accepted, 2 waitlisted.

His service is sound in terms of both academic and professional aspects based on his HR and MBA experiences. My career goals and plans have become clearer through his advice and thus my application developed so solid that I get accepted from LBS.

With the strengths of his service, he delivered it very effectively. He communicated in a pleasant manner and drew out what is my real potential and how to demonstrate it.

Overall, his service was the way beyond my expectation and I highly recommend you reach out to him if you are struggling with your application."

"With the deadline for INSEAD applications looming and a hectic schedule at work, I knew I needed assistance in making sure I put my best foot forward. I have also made some interesting choices in my career, so telling my story was always going to be challenging. What I had in mind was someone to read over my essays and provide feedback - what works and what doesn't. I sent a few cold emails and Alex was the first to respond. I had read the testimonials online, so thought it was worth a try. Alex's services far exceeded my expectations.

He invests a lot of energy to understand your story and pick vulnerabilities. He is critical and yes, the feedback keeps on coming but I think that is the beauty of the flat fee model he offers. His experience as a HR professional also shines through. The whole experience of working with Alex felt more like a partnership in trying to get to the best product in time for the looming deadline.

One of my biggest concerns in hiring a consultant was ending up with a generic application. But Alex is more like a coach who prompts you by asking questions and things to think about when writing your responses. The final product sounds very much like me. It does mean it is a bit more work through. So if you are looking for someone to just write the application for you, then maybe he is not the one."

"I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express by words how much Alex was helpful during my application process and frankly speaking I could not have made it without his help.

I struggled enormously with my academics, sat multiple times for GMAT and GRE, and fought hard to reach 'average' of my class. I failed. From academics' point of view, I did not make it. I even delayed my application by one year because I was so desperately not able to cross GMAT/GRE threshold that I felt ashamed to apply with my scores.

That is when I met Alex (thanks to GMATClub) and after just one consultation my mind towards the whole application process changed. He could have easily thrown me into the bin as others 'lower academics' guys sometimes experience, but he did very opposite.

Alex was a tutor, consultant and guide in one person, helping me to address pillars upon which admission process on INSEAD is based on (Academic capacity, Leadership potential, Ability to contribute, and International motivation) while shadowing my weaknesses with strengths.

His service went much beyond what I expected at the beginning. He was always there for me when needed, answering to my questions promptly and providing insights reaching beyond MBA application (We consulted multiple times how it is at INSEAD, how recruiting works on campus, how to do campus exchange and so on...)"

"Alex was an absolute dream to work with. I applied to 7 programs, all top 10, and was accepted to 5 of them, waitlisted at 1 (ultimately accepted), and interviewed but rejected at 1.

I'm so glad that I found him while Google searching for a service that I felt would suit my needs, and though I was hesitant at first, I can say that this is one of the best decisions I made.

Two years ago, I had applied for 2+2 programs as a senior in college and used one of the biggest admissions consulting firms as my service - there are tons of good reviews, really competent consultants, and I figured I couldn't go wrong. This is so far from the truth... I did not have any support during my application process, it was a cold back and forth of essay revisions with no help in synthesizing my story or what my story could be, even my resume hardly changed in look or feel from an undergraduate student's resume to a business school applicant's resume. Obviously, though I was a strong applicant at the time, I got no interview requests and I'm honestly not surprised. My consultant got me final edits for my essay the day my application was due 3 hours before the deadline. Talk about unprofessional!

Fast forward two years, as I began the hunt again, I was determined to find the best fit for myself and was wary of the larger consulting machines. I stumbled across Alex, and my first call with him was long and very personal. He took an active interest in getting to know me and my story and even came up with potential ways to position myself as an applicant. Stories that I never thought to dredge up again from my past became a focus of my application and I am very happy they did because they reflect my true inner personality.

Alex went above and beyond the call of duty; he was always available to answer questions, gave thoughtful opinions, and even worked on essays that he didn't know were coming his way! Alex is a great consultant if you want honest opinions and thoughtful revisions. He won't simply go through and rewrite your essay for you, but he will help guide you in the right direction. He has continued to remain in touch with me far past application deadlines and acceptances, and this personal touch is heartwarming and makes it clear that we are more than just a business for him."

"I am currently an Oil & gas professional. My spouse and I applied for INSEAD for the MBA J20 and received admissions in R1. We both hired Alex Ruiz Lee to help with our application process and that truly made a difference to our attempts. Coming from the competitive Indian pool of applicants, we were disappointed with our below average GMAT scores (for Indian applicants) and wanted to make up for our probability of success by writing an extra-ordinary application. INSEAD was our top priority school and wanted to hire some consultant who has a thorough knowledge of INSEAD and its application process.

We met Alex on the GMAT club forum and after few initial conversations with him, we were convinced that he can help us submit an excellent application. Couple of things about him that really helped us with our application were

1. He is very honest.
2. He has a very good understanding of what a good application should look like.
3. He is very prompt on his reviews.

Anyone who applied to INSEAD would know the lengthy application and how it pushes one to introspect deeply. For every essay, Alex would explain us what INSEAD is looking for and listen to our professional experience patiently and comment on which points would make an impact on the application.
After submitting an initial draft, he would review and provide his feedback. Most of the times, the essays went through multiple revisions. When he felt the essay wasn't strong enough, he would explain why our initial story may not be a good fit and encourage us to come up with better examples. He would always present his point of view and has never been pushy, giving us the freedom to reflect on his comments and take the decision ourselves.

Also, we were in different time zones and we never encountered any issues because of this. He would make himself available any time we had questions. Moreover, both of us applying at the same time wasn't easy and increased our anxiety at times. Alex would be our sounding board and his calm demeanor helped us navigate through the various hurdles in the process.

Once we were selected for the interviews, he guided us through tips and mock interviews and scholarship essays. And even after receiving our final admits, he helped us with all the practical information required for settling down in Fonty.

Overall, it had been a pleasant experience working with him and we both would highly recommend Alex to all aspiring MBA applicants."

"I found Alex on the GMAT Club after being Ding by my target school INSEAD without even an interview. I was so disappointed that I asked for a Ding analysis to 2 admissions consultants. The first one pointed out all the flaws in my application and made me understand that with my profile, it was like a joke to believe that I even stood a chance for a business school like INSEAD or even an MBA at all. To be honest, he discouraged me a little bit about my MBA plans.

Then, Alex proposed me to perform another ding analysis. Same thing, he pointed out flaws in my application, but conversely to the other consultant, he took time to understand my profile and my goals and encouraged me to apply for an MBA. He told me that my profile had so much potential and that with a proper application, I would get admitted to other European business schools like LBS, HEC or IESE without even much efforts, with the right guidance of an Admission Consultant. I decided to take the bet and started a new application to HEC Paris, doing all over again my essays, CVs, goals articulation from the beginning with Alex's help.

After just few weeks and my application completed, I saw the big difference between the admission file I had submitted to INSEAD which earned me a deserved "Ding" and the one I made with Alex. It was like it was two different people applying. Even though I was highly satisfied with the new application I was able to make in this short amount of time, I felt frustrated from my INSEAD's ding. So, I decided to re-apply to INSEAD in the following intake, knowing that it is one of the world's less reapplicant friendly school. During this process, I too received the assistance of Alex who provided me his support by mail, phone and on WhatsApp whenever I needed him.

At the end, I was accepted by HEC with a 50% scholarship and guess what, by INSEAD with a scholarship too!!!!

Without Alex, I don't know if I would have had been able to go that far. He is someone who can understand your needs, your profile and help you during the whole application process. On top of that, to me it was a pleasure to work with someone so enthusiastic. If like me, you have nobody to guide you through an MBA application process, or if you want to maximize your chance of being accepted to a top MBA program, I strongly recommend you get help from a coach like Alex!"

"After a lot of searching I came across Alex. Here's what you really need to know:

1. I can attest Alex's support is what got me offers (with scholarships) at INSEAD, LBS, Oxford SAID, and Cambridge Judge.
2. I had a GMAT score of only 625 and a competitive but unremarkable CV with several issues needing addressing.
3. Alex works with you directly - no hidden fees, no inexperienced consultants, no bs - only results.
4. Alex will support you end to end: essays, questions, concerns - he has got you.
5. Alex is very experienced: he's connected to the industry and is very up to date with all developments. His finger is on the pulse and he's seen it all. You want this from an expert you are hiring.
6. Alex doesn't money chase - he will tell you how much you owe, give you instalment plans; and time to pay. He's a real human - and he wants you to win. His pricing is ridiculously reasonable for the results. I have not regretted a penny spent.
7. Alex will tell you if you have a chance or not. He won't take your money if he knows there isn't a chance and doesn't make promises he cannot keep. He will be very real with you.
8. At the end Alex and I just became good friends than a transactional relationship. I would genuinely say he's someone I will keep in touch with 10-20 years later. I am not sure how many consultants you can say that about.
9. Alex won't do it for you or resort to 'gimmicks' and he will work as hard as you put yourself into it. Response and turnaround times are incredibly fast.
10. Take the process seriously, follow his instructions and guidance and you will gain admission.

Alex - could not have done it without you. We fought hard, won big, and celebrated well.

Thanks to a brother, friend, and guide."

"I found Alex on the GMAT Club around two weeks after I began to write my documents for the INSEAD application. He contacted me after I posted my profile for an evaluation on the forum. We exchanged a few emails, had a phone call and finally, I decided to hire him for a two school comprehensive end to end package.

Our first task was to reorganise my CV. From this point, I knew I made the right choice of hiring him. I went from a standard work application CV to a perfectly organised and synthetic summary of my life. From this point, I followed all his direction for the next months.

It took time, much revision, but in the end, we made it. Thanks to Alex I succeeded to join the only school I wanted: INSEAD with a GMAT 660 being a white European male. And it was only possible because all the rest of my application was millimetrically perfect thanks to his advice and guidance.

I recommend to hire Alex if you are in the following cases :

-If you have difficulty to be synthetic and straight to the point in your essay
-If you have a profile that is atypic for your target school
-If you are ready to listen and learn from his comments

I would not recommend hiring Alex if you are in the following cases:

-You want somebody to correct your essays, and you are not ready to listen to criticism
-You want somebody that will write your essay for you (He will never do that)

Alex helped me during all my application process and it is thanks to him that I succeeded. He was more than a consultant and went far beyond what I expected from him."

"Alex was an incredible coach throughout my MBA application journey, and I'm certain I couldn't have achieved the same results without his help. From the start, he made the process, which can feel overwhelming, much more approachable and manageable with his consistent support and expertise.

Even during the stressful moments of applying to competitive schools, Alex was always available to answer my questions and provide valuable advice. His calm and supportive approach helped me stay focused and confident at every step.

What sets Alex apart is his ability to adapt his guidance to each individual. He took the time to understand my strengths and weaknesses, helping me craft a story that felt authentic in both essays and interviews.

I highly recommend Alex for anyone looking for structured and reliable support during their MBA application process."

"Embarking on the MBA admission journey can be daunting, fraught with uncertainties and fierce competition. Fortunately, my path was guided by Alex, a remarkable MBA admission consultant whose guidance proved to be the decisive factor in my successful admissions to IESE and INSEAD.

Introduced by a colleague who had experienced Alex's expertise firsthand during her INSEAD application, my expectations were high from the start. Yet, Alex exceeded them in every aspect. His personalized approach began with an in-depth exploration of my strengths, weaknesses, and accomplishments. This understanding formed the bedrock of our collaboration, enabling him to tailor strategies that showcased my uniqueness in the most compelling way.

Throughout the essay crafting process, Alex's unwavering commitment was exceptional. His feedback was prompt, often arriving within 24 hours, and his insights were transformative. He skillfully molded my essays, weaving them into captivating narratives that stood out amidst a sea of applications. His ability to extract the essence of my experiences and aspirations and infuse them into each essay was truly remarkable.

Interview preparation was yet another domain where Alex's influence was palpable. His guidance transformed my nervousness into confidence, arming me with articulate responses that reflected my journey authentically. His mock interview sessions were instrumental in fine-tuning my delivery, ensuring I effectively projected my genuine self.

One of Alex's most commendable attributes is his dedication to nurturing motivation. He provided invaluable guidance and consistently urged me to surpass my limits. His positivity and encouragement became a driving force, compelling me to give my utmost at every stage.

Reflecting on my journey, it's unequivocal that Alex's guidance was the linchpin of my admissions success. His personalized attention, insightful feedback, and unwavering support elevated my applications from mundane to exceptional. My journey toward IESE and INSEAD would have been remarkably different without his expertise. Alex is not only an admission consultant but also a mentor, advocate, and catalyst for achievement. My gratitude for his contributions to my success knows no bounds."

"Working with Alex was truly a pleasure. His approach is efficient, timely, and definitely comprehensive. In terms of quality to price, his service is hard to beat if your goal is to get into a top business school: he has an extreme sensitivity in evaluating you and understands how to best enhance you in the eyes of the admission officer.

His support is constant throughout the entire selection process, through email or WhatsApp you can rest assured that he will respond in a very short time.

Also, no less important, this journey with him not only got me admitted to INSEAD but also helped as professional mentorship: I gained greater awareness of my strengths and weaknesses with clarity and synthesis. Highly recommended, really!"

"Working with Alex was one of the best decisions I've made in my application process. Alex helped me gained an admit to the LBS GMiM programme, the only programme I applied for. I decided to seek the help of a consultant because I was unfamiliar with the business school admissions process and I have non-traditional career goals and background, so I was looking for someone who can guide me in the right direction, help me structure my story, and help me understand what the school is looking for. I had a great first impression of Alex, because firstly, he was very quick to respond to my initial enquiry email, and secondly, during our initial call, he took the time to really understand my background and to understand what I was personally looking for.

It was a pleasure to work with Alex. Alex was always very easy to reach and was very quick to respond. Whether it is an essay draft or just a simple question, throughout the application process, he would always respond very quickly with well thought-out feedback or answers, which was something I greatly appreciated. For the application essays, Alex was really great in helping me structure my essays clearly and concisely, in a way that best presents my story and goals. He was really honest in highlighting which parts he liked and which parts he didn't, which was exactly what I wanted. I also really appreciated his attention to detail, such as noticing spelling and grammar mistakes in my CV and essays for example. Alex's experience as a former HR head and as a current alumni interviewer was also a great plus, and his advice and feedback during interview practice gave me a lot of confidence.

Overall, I think the best part of working with Alex was how much more relaxed he made the application process feel. Alex was always very genuine and positive, and it was genuinely enjoyable talking to him. Having an expert like Alex ensuring that I was going in the right direction took a lot of the stress away, and we ended up having a strong application that I was very happy with way ahead of the deadline. I would highly recommend working. I am very thankful for all the support he has given me, and I cannot recommend working with him enough."

"I approached Alex with an unconventional background in the fashion industry, coupled with the fact that I was 35 years old. Crafting a cohesive narrative for my MBA application and explaining why I was pursuing it at this stage posed a significant challenge. I met with several other consultants, all of whom expressed doubts about my chances at INSEAD. They offered standard feedback and suggested alternative schools as safer options. However, my meeting with Alex was different.

While acknowledging the obstacles I faced, he stood out by presenting a clear and confident strategy for securing admission. Alex's expertise is unrivaled; he is truly the expert of experts. He possesses an in-depth understanding of the entire application and admissions process, both inside and out. His insights into the AdCom's mindset and their specific expectations for each part of the application were remarkably precise and therefore very valuable. It was this incredible insight that allowed him to chart the exact path I needed to follow.

Working with Alex was truly exceptional. He is extremely dedicated to your application on a personal level. The MBA application journey is a rollercoaster, and having Alex as a constant, providing the necessary advice rather than simply what I wanted to hear, was essential in creating my best possible application.

Without a doubt, I owe my acceptance at INSEAD to Alex, and I cannot recommend him and his services enough."

"First and foremost, thanks to Alex, I've been accepted into INSEAD which has been my dream school over the last 3 years. It was July 2020 when I contacted him for the first time. Had not been for Alex, I would not be writing this!"

1. His ability to objectively assess the strengths and the weaknesses of applicants: I personally value this trait since as an applicant whose GMAT was much lower than the average, I had to exactly know whether it would be possible for me to offset this with other qualifications I have. In this regard, he helped me to focus more on my strengths.

2. Professionalism: If you work with him, you would be able to notice that he is not someone who easily compromise the quality of work even though you might think it's done. Well, this is not applicable to him. Isn't it a good thing for our consultant to be like this?

3. Source of insights into INSEAD: When I initially considered my prospective consultants, my no.1 consideration was whether the consultant has access to insider information that cannot be easily found or seen on the website. As INSEAD alumni, his advice for the interviews played a significant role in making me feel relaxed and even confident.

Aside from these, his is quick off the mark in replying and responding to my request even though we had the 7-hour time difference!"

"It has been as smooth as enriching to work with Alex.

Since our first contact, he has been very responsive and caring, answering every email no later than 24 hours, at any time, providing insightful pointers and corrections, pushing yourself to excel in your essays and taking the best out of your CV.

With him, I applied to INSEAD and NUS being admitted to both Business Schools.

With his experience, he delivers a very valuable contribution to your application. He knows perfectly how the processes work, how the interviews are held and what do the Admissions Officers look for in an applicant.

I certainly would have struggled without his help.

I can not be more thankful for having Alex as my Admissions Consultant choice, and I would recommend to anyone pursuing an MBA application."

"I was applying to 4 top business schools which 2 of them accepted me and I believe ARLee Consulting played a very important role in helping me getting the admission to such great business schools.

With the comprehensive package, I could consult with ARLee Consulting almost every day. Alex was very helpful in reviewing and suggesting changes for all the materials. Alex helped me to express my true self in the essay so my motivations and ambitions are clear to the admission team.

I believe ARLee Consulting's offerings are the best for the buck that one can find out here. I extremely recommend ARLee Consulting if one needs help with the applications to his/her dream business school."

"When I first decided to apply for an MBA, and for INSEAD specifically, I wasn't particularly looking for an admissions consultant to help me with the process - I'd attempted to work with consultants in the past during my application process for undergrad, and generally just felt that the advice given out was relatively cookie cutter. My impression of consultants was that they wouldn't really try to figure out what made you unique and wanted to stick to a formula to try and get you in."

I came across Alex on GMATClub rather by accident as I was soliciting some advice on my profile on some public threads. He'd replied to one of my questions with an extremely detailed and thoughtful answer, and when I asked if I could contact him to speak (on short notice, I might add) a little further on some of these points, he was extremely quick to reply and we then chatted for almost an hour that night - even without him being my consultant! His willingness to help, familiarity with INSEAD, and overall friendly and warm disposition left a strong impression on me, and unlike many consultants I'd encountered in the past, I felt that even while not yet engaged as my consultant, he was trying to understand my specific background and motivations (i.e. my "story") to help give me tailored advice, which I really appreciated. As a result of that, I ended up engaging him as my consultant through the End-to-End Package, which I chose simply to make sure I would have all facets covered if I needed it.

During my experience working with him, I found my initial impression of Alex to be highly accurate - I especially appreciated how easy he was to reach via email or WhatsApp, and replied to everything super quickly despite the 7-hour time difference we faced. Whether it was simple reassurance I required or a more in-depth review of my application materials, Alex was there with me through every step of the way. His experience as an INSEAD alum and present interviewer also gives him a lot of insight into the application process and what the AdComs are looking for specifically for this school, and while he is keenly aware of what criteria or key qualities you need to demonstrate in your application, I also really appreciated that he did so without trying to force me into adopting a story that didn't feel authentic, or sacrificing my own unique characteristics.

On top of all that, I also personally particularly appreciate that he provides very candid and transparent feedback on what factors in your profile / experience may or may not influence your application, as I personally went through a few near-setbacks which I worried would negatively impact my application - while he was honest about the fact that they might, I also felt that his approach was not to sugarcoat things but rather let me know the truth of it, and then we could figure out a few contingencies should the worst come to pass.

Honestly, I have nothing but good things to say about Alex, and so as a very happy R4 (!) INSEAD admit, I strongly recommend him for anyone looking for a highly effective yet personalized service."

"With the assistance of ARLee Consulting I succeeded in my dream of getting accepted by a top-5 b-school.

Before deciding to refer to ARLee Consulting, I was skeptical about the MBA admissions consultants. Having myself gone successfully through the admission process for my master's at a top EU university, I believed that an external help would only be of limited value. However, as I had been previously rejected by 4 US b-schools, I could not afford another rejection.

The successful result speaks by itself for Alex's input. Although we worked under a super-tight timeline, and due to my heavy schedule (working long-hours and having only evenings to work on my b-school applications) Alex was fully dedicated to the task, always available, tireless, and fully aligned to my goal. It was indeed a team working towards a common direction. I could feel that Alex was putting as much emphasis as on the details as I did, and believe me, I am absolutely meticulous.

Alex performed his role very professionally, ensuring that it would be my personality, my viewpoint, and my personal brand that would be revealed through the essays. If you are looking for someone to do the work and write the essays for you, Alex is not the guy to go to - hopefully you are not that type of applicant, as I doubt anyone can target at a top-school with such mentality. But if you need someone who has an insight into turning a strong potential into a successful applicant, then Alex is the person to refer to.

I would highly recommend ARLee Consulting to every aspiring b-school candidate. With their assistance, this strenuous and stressful process was rendered an experience that at the end I enjoyed, culminating to the absolutely magnificent result of getting accepted to a dream b-school."

"Alex helped me with my application for INSEAD and HEC Paris. I got admitted by both.

He paid a lot of attention to my personal experience to help me get the best out of my past. I'm not a high GMATer nor a stellar applicant with an IB background. But he knows what I should present in my essays.

The application process was exhausting and time-consuming. Alex was with me all the way. His response is super quick. It's easy for us to write un-necessary stories in the essays or derive from the right direction. He can identify those pain-points and give good advice.

At last, Alex is a friend to me now."