How to Get Into INSEAD, HBS, and many more
Watch our company overview video to learn how our expert MBA admissions coaching can help you achieve your dream of getting into top business schools
Watch our company overview video to learn how our expert MBA admissions coaching can help you achieve your dream of getting into top business schools
Our clients have gained acceptance to these prestigious MBA programs and many more.
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Ready to get started? Fill out the form below, email us at [email protected], or reach out via WhatsApp.
Please note: While usually based in Barcelona, Spain, we proudly serve clients worldwide.
With over 12 years of experience, Alex has guided hundreds of applicants to success at top MBA programs
Want to know more about Alex's background and expertise? |
Alex Ruiz Lee, an INSEAD MBA graduate, began coaching MBA applicants after earning his degree in 2011. While working at Samsung as a Global Strategy Consultant and later as Head of HR, Alex developed a unique perspective on admissions through the HR lens, making him an expert in resume review, interview preparation, and organizational strategy. In 2017, Alex founded ARLee Consulting to offer personalized MBA admissions coaching. His HR experience, combined with a deep understanding of business school expectations, has helped clients gain acceptance to top programs worldwide. |
Head of HR & CSR, Samsung Mexico
English, Spanish, Catalan, French and Korean
Spanish / Korean
Alex leverages his HR expertise to guide applicants with resume review, interview coaching, and career strategy. His experience spans industries like management consulting, consumer electronics, and IT.
Alex provides quick feedback, often within a few hours, ensuring you stay on track with your MBA application deadlines.
Whether you need help with essay edits or interview prep, Alex tailors his coaching to fit your schedule and goals.Alex will try to adapt to you and is open to discuss the service and fees that best suit you.
Alex also specializes in admissions to:
The Advantages of Working with a Solo Consultant
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At ARLee Consulting, we offer something unique: personalized, one-on-one support throughout the entire MBA application process.
Unlike larger firms, where you may be passed around between multiple consultants, you'll work directly with Alex - a dedicated expert who truly understands your goals and aspirations.
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Personalized, One-on-One Attention |
| You'll work directly with Alex throughout the entire MBA application process, ensuring that every aspect of your application reflects your unique strengths and aspirations. Unlike larger firms, you're not passed between multiple consultants - you are Alex's priority from start to finish. |
Tailored, Holistic Strategy |
| Alex doesn't just review your essays or resume - He builds your complete application strategy with you. From story building to interview prep, every element of your application is strategically crafted to highlight your strengths and align with your target schools. |
Direct Access and Flexibility |
| Quick, direct communication means you'll always have instant access to Alex whenever you need guidance. Whether you're facing a tight deadline or just need reassurance, you can count on flexibility and responsiveness without waiting on multiple team members. |
Complete Accountability |
| One consultant, one goal: Alex takes full responsibility for your entire application, ensuring every part is carefully crafted, coordinated, and aligned with your goals. There's no middleman, and no team passing off parts of your application to different consultants. |
Cost-Effective, High-Value Service |
| With no middleman and a lean, personalized approach, ARLee Consulting offers premium services at a more competitive price compared to larger firms, ensuring you get the highest value for your investment. |
Long-Term Career Strategy |
| Beyond your MBA application, career coaching helps you plan your post-MBA journey, ensuring your application and future career align. |
From strategy development to interview prep, we cover everything in your MBA application journey to ensure your success.
Receive personalized insights into your MBA journey. Our Profile Evaluation focuses on identifying your strengths and areas for improvement. Whether you're aiming for a top-tier business school or exploring your options, we'll provide guidance to help you present your best self in your application.
Personalized, one-on-one guidance through the entire application process. We're always available via phone, WhatsApp, Zoom, Skype... for real-time support and answers to all your questions.
Selection of best schools for you based on your profile and career aspirations.
Discover your unique strengths and create your compelling "MBA story". We'll identify vulnerabilities, mitigate risks, and craft a customized strategy to make your profile stand out.
Expert feedback on your Resume, Essays, and Letters of Recommendation. We refine your content for clarity, impact, and grammar, ensuring every piece is word-count compliant and polished to perfection.
Prepare for video interviews with our proven methods. We offer mock interviews and feedback to help you excel.
We also have our own in-house online tool My Video Interview Prep.
Master the art of the interview with realistic mock sessions. With Alex's unique insights as a former Head of HR and Admissions Interviewer, you'll gain the skills to stand out from the competition.
Maximize your chances of winning scholarships with expertly crafted essays. We guide you through the writing process to highlight your qualifications and achievements.
Increase your chances of acceptance with our proactive waitlist strategies. We'll guide you through tailored action steps to turn a waitlist status into an offer.
If you've been rejected, don't lose hope! We'll review your application and provide a detailed analysis of potential weaknesses. Our comprehensive report outlines actionable steps to strengthen your profile, giving you the best chance of success when reapplying or targeting other top schools.
Leverage Alex's extensive and unique HR experience to develop a career strategy that aligns with your post-MBA goals. Integrate your career vision seamlessly into your application.
Whether you're applying to one or ten schools, our packages are designed to provide tailored support and maximize your chances of success.
Ideal for:
Applicants needing full guidance from start to finish.
Includes:
- End-to-end coaching and personalized support.
- Assistance with CVs, essays, and letters of recommendation.
- Strategic interview and waitlist support.
- All our services and much more!
Price (1 school):
Ideal for:
Applicants who have drafts but need expert guidance.
Includes:
- Comprehensive review of all elements (e.g., Resume, essays, LoRs).
- Option to review specific components, e.g., Essays-only, Resume + Essays.
- Post-submission support, e.g., Interview Prep, Scholarship Essays, available as Add-ons.
Price (1 school):
Ideal for:
Applicants 2-3 days before the deadline needing final checks
Includes:
- Quick turnaround for application fine-tuning.
- Review of all elements of the application
Price (1 school):
Interested in our Comprehensive End-to-End Package but want to pay upon successful milestones?
Ask about our
Success Package.
Price:
Starting at US$2,995 for 1 school.
Ideal for:
Applicants seeking focused interview coaching
Includes:
- 1 mock interview with feedback.
- Customized preparation tips and question lists.
Price:
Need something different? We offer personalized solutions tailored to your needs.
Please Note
In addition to our main packages, we offer other services such as Waitlist Strategy, Ding Analysis, and Hourly Consultations. Feel free to ask about these options!
Not sure which package is the right for you? Check out our FAQs or Contact Us for advice.
We also accept payment in €.
Our proven track record showcases the effectiveness of our tailored MBA admissions coaching
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All reviews have been published and 100% verified by GMAT Club and Poets&Quants
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5.0/5 Average Rating |
United States | Male | GMAT: 700
From UTSA to HBS & Stanford despite a below average GMAT score
Accepted to HBS, Stanford, Wharton, MIT Sloan ($$$), Booth ($$$), Kellogg ($$$), LBS
"Alex was a pleasure to work with and his advice had real results. I applied to 7 of the top 10 programs and was accepted to 6 of the programs and waitlisted for one (ultimately accepted).
I was hesitant at first about using a consultant, but Alex proved me wrong. He was thoughtful and thorough with his advice which led to materials that helped me tell my story in a unique and impactful way.
If you are looking for someone that will provide an excellent service at reasonable cost, Alex is your guy. His experience will take you to the finish line. I couldn't have done it without him!"
India | Female | GMAT: 710
Structured, personalized guidance led to INSEAD success despite limited international exposure
Accepted to INSEAD ($$)
"ARLee Consulting was recommended to me by my college senior who consulted Alex and made it into INSEAD. After having the first conversation with Alex it was the obvious choice to go ahead for INSEAD application with him.
His approach was very personalized, friendly and honest. His advise was always logical and correct. In fact, his judgement of the quality of the essays, resume and
interview preparation is quite refined and accurate. Even though the whole MBA application process is a stressful phase for an applicant, I never felt so because Alex not only managed every task
so perfectly but also motivated me to stay positive and stress free. His complete support till the end of the process and even beyond is highly commendable.
I am really thankful to Alex for supporting me endlessly to get into INSEAD and making it a memorable journey!"
South Korea | Male | GMAT: 700 | LBS, NYU, UCLA Reapplicant
Turned multiple rejections into LBS & Rotman admits with scholarships
Accepted to LBS and Rotman ($$$). Waitlisted at UCLA and NYU
"Working with Alex was a pleasant experience and brought the most desirable result to me; admission from London Business School.
Before his service, I had not received any invitation from any school but, with his service, I received 4 interview invitations out of 5 applied schools; 2 accepted, 2 waitlisted.
His service is sound in terms of both academic and professional aspects based on his HR and MBA experiences. My career goals and plans have become clearer through his advice and thus my application developed so solid that I get accepted from LBS.
With the strengths of his service, he delivered it very effectively. He communicated in a pleasant manner and drew out what is my real potential and how to demonstrate it.
Overall, his service was the way beyond my expectation and I highly recommend you reach out to him if you are struggling with your application."
Australia | Female | GMAT: 700
Exceeded expectations despite tight deadlines - a true partner in the process.
Accepted to INSEAD ($$)
"With the deadline for INSEAD applications looming and a hectic schedule at work, I knew I needed assistance in making sure I put my best foot forward.
I have also made some interesting choices in my career, so telling my story was always going to be challenging. What I had in mind was someone to read over my essays and provide feedback - what works and what doesn't.
I sent a few cold emails and Alex was the first to respond. I had read the testimonials online, so thought it was worth a try. Alex's services far exceeded my expectations.
He invests a lot of energy to understand your story and pick vulnerabilities. He is critical and yes, the feedback keeps on coming but I think that is the beauty of the flat fee model he offers.
His experience as a HR professional also shines through. The whole experience of working with Alex felt more like a partnership in trying to get to the best product in time for the looming deadline.
One of my biggest concerns in hiring a consultant was ending up with a generic application. But Alex is more like a coach who prompts you by asking questions and things to think about when writing your responses.
The final product sounds very much like me. It does mean it is a bit more work through. So if you are looking for someone to just write the application for you, then maybe he is not the one."
Slovakia | Male | GMAT: 640
From GMAT struggles to INSEAD success - proof that numbers aren't everything
Accepted to INSEAD
"I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express by words how much Alex was helpful during my application process and frankly speaking I could not have made it without his help.
I struggled enormously with my academics, sat multiple times for GMAT and GRE, and fought hard to reach 'average' of my class. I failed. From academics' point of view, I did not make it.
I even delayed my application by one year because I was so desperately not able to cross GMAT/GRE threshold that I felt ashamed to apply with my scores.
That is when I met Alex (thanks to GMATClub) and after just one consultation my mind towards the whole application process changed. He could have easily thrown me into the bin as others 'lower academics' guys sometimes experience, but he did very opposite.
Alex was a tutor, consultant and guide in one person, helping me to address pillars upon which admission process on INSEAD is based on (Academic capacity, Leadership potential, Ability to contribute, and International motivation) while shadowing my weaknesses with strengths.
His service went much beyond what I expected at the beginning. He was always there for me when needed, answering to my questions promptly and providing insights reaching beyond MBA application
(We consulted multiple times how it is at INSEAD, how recruiting works on campus, how to do campus exchange and so on...)"
United States | Female | GMAT: 760
Accepted to 5 M7 schools with a highly personalized approach
Accepted to Stanford, Wharton, Kellogg ($$$), Booth ($$$), Columbia, LBS
"Alex was an absolute dream to work with. I applied to 7 programs, all top 10, and was accepted to 5 of them, waitlisted at 1 (ultimately accepted), and interviewed but rejected at 1.
I'm so glad that I found him while Google searching for a service that I felt would suit my needs, and though I was hesitant at first, I can say that this is one of the best decisions I made.
Two years ago, I had applied for 2+2 programs as a senior in college and used one of the biggest admissions consulting firms as my service - there are tons of good reviews, really competent consultants,
and I figured I couldn't go wrong. This is so far from the truth... I did not have any support during my application process, it was a cold back and forth of essay revisions with no help in synthesizing
my story or what my story could be, even my resume hardly changed in look or feel from an undergraduate student's resume to a business school applicant's resume.
Obviously, though I was a strong applicant at the time, I got no interview requests and I'm honestly not surprised. My consultant got me final edits for my essay the day my application was due 3 hours
before the deadline. Talk about unprofessional!
Fast forward two years, as I began the hunt again, I was determined to find the best fit for myself and was wary of the larger consulting machines.
I stumbled across Alex, and my first call with him was long and very personal. He took an active interest in getting to know me and my story and even came up with potential ways to position myself as an applicant.
Stories that I never thought to dredge up again from my past became a focus of my application and I am very happy they did because they reflect my true inner personality.
Alex went above and beyond the call of duty; he was always available to answer questions, gave thoughtful opinions, and even worked on essays that he didn't know were coming his way!
Alex is a great consultant if you want honest opinions and thoughtful revisions. He won't simply go through and rewrite your essay for you, but he will help guide you in the right direction.
He has continued to remain in touch with me far past application deadlines and acceptances, and this personal touch is heartwarming and makes it clear that we are more than just a business for him."
India | Married Couple | GMAT: 720 & 710
A unique dual success - this married couple made it to INSEAD together!
Accepted to INSEAD
"I am currently an Oil & gas professional. My spouse and I applied for INSEAD for the MBA J20 and received admissions in R1.
We both hired Alex Ruiz Lee to help with our application process and that truly made a difference to our attempts. Coming from the competitive Indian pool of applicants,
we were disappointed with our below average GMAT scores (for Indian applicants) and wanted to make up for our probability of success by writing an extra-ordinary application.
INSEAD was our top priority school and wanted to hire some consultant who has a thorough knowledge of INSEAD and its application process.
We met Alex on the GMAT club forum and after few initial conversations with him, we were convinced that he can help us submit an excellent application. Couple of things about him that really helped us with our application were
1. He is very honest.
2. He has a very good understanding of what a good application should look like.
3. He is very prompt on his reviews.
Anyone who applied to INSEAD would know the lengthy application and how it pushes one to introspect deeply.
For every essay, Alex would explain us what INSEAD is looking for and listen to our professional experience patiently and comment on which points would make an impact on the application.
After submitting an initial draft, he would review and provide his feedback. Most of the times, the essays went through multiple revisions.
When he felt the essay wasn't strong enough, he would explain why our initial story may not be a good fit and encourage us to come up with better examples.
He would always present his point of view and has never been pushy, giving us the freedom to reflect on his comments and take the decision ourselves.
Also, we were in different time zones and we never encountered any issues because of this.
He would make himself available any time we had questions. Moreover, both of us applying at the same time wasn't easy and increased our anxiety at times.
Alex would be our sounding board and his calm demeanor helped us navigate through the various hurdles in the process.
Once we were selected for the interviews, he guided us through tips and mock interviews and scholarship essays.
And even after receiving our final admits, he helped us with all the practical information required for settling down in Fonty.
Overall, it had been a pleasant experience working with him and we both would highly recommend Alex to all aspiring MBA applicants."
France, Cameroon | Male | GMAT: 700 | INSEAD Reapplicant
Acceptance to INSEAD as a reapplicant is possible!
Accepted to INSEAD ($$) and HEC Paris ($$)
"I found Alex on the GMAT Club after being Ding by my target school INSEAD without even an interview. I was so disappointed that I asked for a Ding analysis to 2 admissions consultants. The first one pointed out all the flaws in my application and made me understand that with my profile,
it was like a joke to believe that I even stood a chance for a business school like INSEAD or even an MBA at all. To be honest, he discouraged me a little bit about my MBA plans.
Then, Alex proposed me to perform another ding analysis. Same thing, he pointed out flaws in my application, but conversely to the other consultant, he took time to understand my profile and my goals and encouraged me to apply for an MBA.
He told me that my profile had so much potential and that with a proper application, I would get admitted to other European business schools like LBS, HEC or IESE without even much efforts, with the right guidance of an Admission Consultant.
I decided to take the bet and started a new application to HEC Paris, doing all over again my essays, CVs, goals articulation from the beginning with Alex's help.
After just few weeks and my application completed, I saw the big difference between the admission file I had submitted to INSEAD which earned me a deserved "Ding" and the one I made with Alex. It was like it was two different people applying.
Even though I was highly satisfied with the new application I was able to make in this short amount of time, I felt frustrated from my INSEAD's ding.
So, I decided to re-apply to INSEAD in the following intake, knowing that it is one of the world's less reapplicant friendly school.
During this process, I too received the assistance of Alex who provided me his support by mail, phone and on WhatsApp whenever I needed him.
At the end, I was accepted by HEC with a 50% scholarship and guess what, by INSEAD with a scholarship too!!!!
Without Alex, I don't know if I would have had been able to go that far. He is someone who can understand your needs, your profile and help you during the whole application process. On top of that, to me it was a pleasure to work with someone so enthusiastic.
If like me, you have nobody to guide you through an MBA application process, or if you want to maximize your chance of being accepted to a top MBA program, I strongly recommend you get help from a coach like Alex!"
Sri Lanka, UK | Male | GMAT: 625
Scholarship offers from every business school - the ultimate admissions success!
Accepted to INSEAD ($$$), LBS ($$$), Oxford ($$$), and Cambridge ($$$)
"After a lot of searching I came across Alex. Here's what you really need to know:
1. I can attest Alex's support is what got me offers (with scholarships) at INSEAD, LBS, Oxford SAID, and Cambridge Judge.
2. I had a GMAT score of only 625 and a competitive but unremarkable CV with several issues needing addressing.
3. Alex works with you directly - no hidden fees, no inexperienced consultants, no bs - only results.
4. Alex will support you end to end: essays, questions, concerns - he has got you.
5. Alex is very experienced: he's connected to the industry and is very up to date with all developments. His finger is on the pulse and he's seen it all. You want this from an expert you are hiring.
6. Alex doesn't money chase - he will tell you how much you owe, give you instalment plans; and time to pay. He's a real human - and he wants you to win. His pricing is ridiculously reasonable for the results. I have not regretted a penny spent.
7. Alex will tell you if you have a chance or not. He won't take your money if he knows there isn't a chance and doesn't make promises he cannot keep. He will be very real with you.
8. At the end Alex and I just became good friends than a transactional relationship. I would genuinely say he's someone I will keep in touch with 10-20 years later. I am not sure how many consultants you can say that about.
9. Alex won't do it for you or resort to 'gimmicks' and he will work as hard as you put yourself into it. Response and turnaround times are incredibly fast.
10. Take the process seriously, follow his instructions and guidance and you will gain admission.
Alex - could not have done it without you. We fought hard, won big, and celebrated well.
Thanks to a brother, friend, and guide."
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Driven by a passion for the business side of technology, Alex transitioned from technical roles to strategic leadership.
Founder and
Lead Consultant
EXPERIENCE
Director and Head of HR & CSR
Samsung Electronics Mexico
Mexico City, Mexico (2015-2017)
Senior Manager of Global HR
Samsung Electronics HQ
Seoul, South Korea (2013-2015)
Global Strategy Consultant
Samsung Electronics HQ
Seoul, South Korea (2012-2013)
Investment Consultant
Leopard Capital LP
Phnom Penh, Cambodia (2011)
Service Delivery and LATAM Sales
General Telecom
New York, NY, USA (2008-2010)
Junior Consultant
INDRA
Barcelona, Spain (2005-2006)
EDUCATION
Master of Business Administration
INSEAD
France / Singapore (2011)
MBA Exchange Student
The Wharton School
Philadelphia, PA, USA (2011)
MSc in Telecommunications
NJ Institute of Technology
Newark, NJ, USA (2006-2008)
Telecommunications Engineering
Univ. Politecnica de Catalunya
Barcelona, Spain (1999-2008)
BSc in Business
Universitat de Barcelona
Barcelona, Spain (2003-2007)
OTHER INFORMATION
Languages
English, Spanish, Catalan, French and Korean
Certifications
Bartender/Mixologist
NY Bartending School (2009)
First-Aider
Red Cross Spain (1998)
Hikking and Trekking
2020: Way of St. James (300km)
2012: Way of St. James (800km)
2010: Inca Trail (65km)
Tennis and Squash
Tennis Masnou, Spain ('19-Now)
Squash Polanco, CDMX ('15-'18)
Guitar and Drums
Big fan of Progressive Metal and guitarists John Petrucci and Jason Becker
Random Fact
Interpreter (Korean-English-Spanish) for K-Pop group Red Velvet at the Primavera Sound music festival (2023)
We're here to clear up any doubts you have.
Will I be working directly with Alex or with someone on his team? |
Which package is the most appropriate for me? |
How many revisions are included in each package? |
Do I need to pay 100% up front? |
I heard that you specialize in applications for INSEAD and other European schools. Can you still help me with my applications to Top US Programs? |
How do you differ from other MBA admission consultants? |
