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"... Two years ago, I had applied for 2+2 programs as a senior in college and used one of the biggest admissions consulting firms as my service - there are tons of good reviews, really competent consultants, and I figured I couldn't go wrong. This is so far from the truth... I did not have any support during my application process, it was a cold back and forth of essay revisions with no help in synthesizing my story or what my story could be, even my resume hardly changed in look or feel from an undergraduate student's resume to a business school applicant's resume. Obviously, though I was a strong applicant at the time, I got no interview requests and I'm honestly not surprised. My consultant got me final edits for my essay the day my application was due 3 hours before the deadline. Talk about unprofessional!

Fast forward two years, as I began the hunt again, I was determined to find the best fit for myself and was wary of the larger consulting machines. I stumbled across Alex, and my first call with him was long and very personal. He took an active interest in getting to know me and my story and even came up with potential ways to position myself as an applicant. Stories that I never thought to dredge up again from my past became a focus of my application and I am very happy they did because they reflect my true inner personality.

Alex went above and beyond the call of duty; he was always available to answer silly questions or inquiries, gave thoughtful opinions, and even worked on essays that he didn't know were coming his way! Alex is a great consultant if you want honest opinions and thoughtful revisions. He won't simply go through and rewrite your essay for you, but he will help guide you in the right direction. He has continued to remain in touch with me far past application deadlines and acceptances, and this personal touch is heartwarming and makes it clear that we are more than just a business for him."

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"...It took time, much revision, but in the end, we made it. Thanks to Alex I succeeded to join the only school I wanted: INSEAD with a GMAT 660 being a white European male. And it was only possible because all the rest of my application was millimetrically perfect thanks to his advice and guidance.

I recommend to hire Alex if you are in the following cases :

-If you have difficulty to be synthetic and straight to the point in your essay
-If you have a profile that is atypic for your target school
-If you are ready to listen and learn from his comments

I would not recommend hiring Alex if you are in the following cases:

-You want somebody to correct your essays, and you are not ready to listen to criticism
-You want somebody that will write your essay for you (He will never do that)

Alex helped me during all my application process and it is thanks to him that I succeeded. He was more than a consultant and went far beyond what I expected from him..."

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"...What truly sets Alex apart is his ability to tailor his approach to each individual's unique strengths and weaknesses. Despite my initial struggles with a low GMAT score, Alex never once faltered in his belief in my potential. Instead, he worked tirelessly with me to identify areas for improvement and develop strategies to showcase my best self in my essays and interviews.

One of the things I appreciated most about working with Alex was his knack for striking the perfect balance between offering guidance and allowing me to retain ownership of my application. Every suggestion he made felt like a collaborative effort, ensuring that my voice remained authentic and genuine throughout.

Alex's greatest strength undoubtedly lies in his comprehensive understanding of the MBA admissions process. As an INSEAD Alumni, he brought invaluable insights into what it takes to succeed not just at my dream school but also at other top institutions. His breadth of knowledge, coupled with his genuine passion for helping others succeed, makes him an invaluable asset to anyone embarking on the MBA journey.

Overall, I cannot recommend Alex highly enough. His dedication, expertise, and unwavering support were instrumental in helping me gain admission to my dream school!"

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"...Throughout the essay crafting process, Alex's unwavering commitment was exceptional. His feedback was prompt, often arriving within 24 hours, and his insights were transformative. He skillfully molded my essays, weaving them into captivating narratives that stood out amidst a sea of applications. His ability to extract the essence of my experiences and aspirations and infuse them into each essay was truly remarkable.

Interview preparation was yet another domain where Alex's influence was palpable. His guidance transformed my nervousness into confidence, arming me with articulate responses that reflected my journey authentically. His mock interview sessions were instrumental in fine-tuning my delivery, ensuring I effectively projected my genuine self.

One of Alex's most commendable attributes is his dedication to nurturing motivation. He provided invaluable guidance and consistently urged me to surpass my limits. His positivity and encouragement became a driving force, compelling me to give my utmost at every stage.

Reflecting on my journey, it's unequivocal that Alex's guidance was the linchpin of my admissions success. His personalized attention, insightful feedback, and unwavering support elevated my applications from mundane to exceptional. My journey toward IESE and INSEAD would have been remarkably different without his expertise. Alex is not only an admission consultant but also a mentor, advocate, and catalyst for achievement. My gratitude for his contributions to my success knows no bounds."

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"...We met Alex on the GMAT club forum and after few initial conversations with him, we were convinced that he can help us submit an excellent application. Couple of things about him that really helped us with our application were -1. He is very honest. 2. He has a very good understanding of what a good application should look like. And 3. He is very prompt on his reviews.

Anyone who applied to INSEAD would know the lengthy application and how it pushes one to introspect deeply. For every essay, Alex would explain us what INSEAD is looking for and listen to our professional experience patiently and comment on which points would make an impact on the application. After submitting an initial draft, he would review and provide his feedback. Most of the times, the essays went through multiple revisions. When he felt the essay wasn't strong enough, he would explain why our initial story may not be a good fit and encourage us to come up with better examples. He would always present his point of view and has never been pushy, giving us the freedom to reflect on his comments and take the decision ourselves. Also, we were in different time zones and we never encountered any issues because of this. He would make himself available any time we had questions. Moreover, both of us applying at the same time wasn't easy and increased our anxiety at times. Alex would be our sounding board and his calm demeanor helped us navigate through the various hurdles in the process. Once we were selected for the interviews, he guided us through tips and mock interviews and scholarship essays. And even after receiving our final admits, he helped us with all the practical information required for settling down in Fonty.

Overall, it had been a pleasant experience working with him and we both would highly recommend Alex to all aspiring MBA applicants."

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"...After just few weeks and my application completed, I saw the big difference between the admission file I had submitted to INSEAD which earned me a deserved "Ding" and the one I made with Alex. It was like it was two different people applying. Even though I was highly satisfied with the new application I was able to make in this short amount of time, I felt frustrated from my INSEAD's ding. So, I decided to re-apply to INSEAD in the following intake, knowing that it is one of the world's less reapplicant friendly school. During this process, I too received the assistance of Alex who provided me his support by mail, phone and on WhatsApp whenever I needed him.

At the end, I was accepted by HEC with a 50% scholarship and guess what, by INSEAD with a scholarship too!!!! Without Alex, I don't know if I would have had been able to go that far. He is someone who can understand your needs, your profile and help you during the whole application process. On top of that, to me it is was a pleasure to work with someone so enthusiastic. If like me, you have nobody to guide you through an MBA application process, or if you want to maximize your chance of being accepted to a top MBA program, I strongly recommend you get help from a coach like Alex!"

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"...That is when I met Alex (thanks to GMATClub) and after just one consultation my mind towards the whole application process changed. He could have easily thrown me into the bin as others 'lower academics' guys sometimes experience, but he did very opposite.

Alex was a tutor, consultant and guide in one person, helping me to address pillars upon which admission process on INSEAD is based on (Academic capacity, Leadership potential, Ability to contribute, and International motivation) while shadowing my weaknesses with strengths.

His service went much beyond what I expected at the beginning. He was always there for me when needed, answering to my questions promptly and providing insights reaching beyond MBA application (We consulted multiple times how it is at INSEAD, how recruiting works on campus, how to do campus exchange and so on...)"

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"...He invests a lot of energy to understand your story and pick vulnerabilities. He is critical and yes, the feedback keeps on coming but I think that is the beauty of the flat fee model he offers. His experience as a HR professional also shines through. The whole experience of working with Alex felt more like a partnership in trying to get to the best product in time for the looming deadline.

One of my biggest concerns in hiring a consultant was ending up with a generic application. But Alex is more like a coach who prompts you by asking questions and things to think about when writing your responses. The final product sounds very much like me. It does mean it is a bit more work through. So if you are looking for someone to just write the application for you, then maybe he is not the one."

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"...The successful result speaks by itself for Alex's input. Although we worked under a super-tight timeline, and due to my heavy schedule (working long-hours and having only evenings to work on my b-school applications) Alex was fully dedicated to the task, always available, tireless, and fully aligned to my goal. It was indeed a team working towards a common direction. I could feel that Alex was putting as much emphasis as on the details as I did, and believe me, I am absolutely meticulous.

Alex performed his role very professionally, ensuring that it would be my personality, my viewpoint, and my personal brand that would be revealed through the essays. If you are looking for someone to do the work and write the essays for you, Alex is not the guy to go to - hopefully you are not that type of applicant, as I doubt anyone can target at a top-school with such mentality. But if you need someone who has an insight into turning a strong potential into a successful applicant, then Alex is the person to refer to.

I would highly recommend ARLee Consulting to every aspiring b-school candidate. With their assistance, this strenuous and stressful process was rendered an experience that at the end I enjoyed, culminating to the absolutely magnificent result of getting accepted to a dream b-school."

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"...With his experience, he delivers a very valuable contribution to your application. He knows perfectly how the processes work, how the interviews are held and what do the Admissions Officers look for in an applicant.

I certainly would have struggled without his help.

I can not be more thankful for having Alex as my Admissions Consultant choice, and I would recommend to anyone pursuing an MBA application."

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"...His service is sound in terms of both academic and professional aspects based on his HR and MBA experiences. My career goals and plans have become clearer through his advice and thus my application developed so solid that I get accepted from LBS.

With the strengths of his service, he delivered it very effectively. He communicated in a pleasant manner and drew out what is my real potential and how to demonstrate it.

Overall, his service was the way beyond my expectation and I highly recommend you reach out to him if you are struggling with your application."

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"...I came across Alex on GMATClub rather by accident as I was soliciting some advice on my profile on some public threads. He'd replied to one of my questions with an extremely detailed and thoughtful answer, and when I asked if I could contact him to speak (on short notice, I might add) a little further on some of these points, he was extremely quick to reply and we then chatted for almost an hour that night ? even without him being my consultant! His willingness to help, familiarity with INSEAD, and overall friendly and warm disposition left a strong impression on me, and unlike many consultants I'd encountered in the past, I felt that even while not yet engaged as my consultant, he was trying to understand my specific background and motivations (i.e. my "story") to help give me tailored advice, which I really appreciated. As a result of that, I ended up engaging him as my consultant through the End-to-End Package, which I chose simply to make sure I would have all f acets covered if I needed it.

During my experience working with him, I found my initial impression of Alex to be highly accurate - I especially appreciated how easy he was to reach via email or WhatsApp, and replied to everything super quickly despite the 7-hour time difference we faced. Whether it was simple reassurance I required or a more in-depth review of my application materials, Alex was there with me through every step of the way. His experience as an INSEAD alum and present interviewer also gives him a lot of insight into the application process and what the AdComs are looking for specifically for this school, and while he is keenly aware of what criteria or key qualities you need to demonstrate in your application, I also really appreciated that he did so without trying to force me into adopting a story that didn't feel authentic, or sacrificing my own unique characteristics. On top of all that, I also personally particularly appreciate that he provides very candid and transparent feedback on what fa ctors in your profile / experience may or may not influence your application, as I personally went through a few near-setbacks which I worried would negatively impact my application - while he was honest about the fact that they might, I also felt that his approach was not to sugarcoat things but rather let me know the truth of it, and then we could figure out a few contingencies should the worst come to pass.

Honestly, I have nothing but good things to say about Alex, and so as a very happy R4 (!) INSEAD admit, I strongly recommend him for anyone looking for a highly effective yet personalized service."

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"...I was hesitant at first about using a consultant, but Alex proved me wrong. He has shown me a different world when you have a consultant. He was thoughtful and thorough with his advice and very personalized in his approach. I could consult him anytime on any topic, some of them non-MBA related.

I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express it with words but frankly speaking, I could not have made it without his help."

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"...I was skeptical about using online MBA admission consultancy at first, and I talked to many admission consultants from my own country and the country I'm based at. After enough research and comparisons I chose Alex eventually, as I was convinced by his expertise in admissions and his utmost passion in guiding and coaching applicants after we had the first initial call, let alone his own excellent and interesting background - an INSEAD MBA alumnus, with many international experiences both academically and professionally, among which his professional HR experience in a global leading tech company would enable him to know people and career better. I would say, it turned out to be the best choice in my application journey.

I was having a difficult time as I had no confidence in my profile and I had trouble figuring out my genuine career goal, one of the most important questions we applicants should work on. Alex kept cheering me up and giving me the confidence I needed, and most importantly, he dedicated himself to knowing my life story and passion, identified many selling-points in my story that I myself even didn't recognize, and guided me to connect all the dots and thus helped me develop a wonderful career goal story. Most of the time when we jumped onto a call which was supposed to be 1 to 1.5 hours long, it usually turned out to be 2-3 hours with lots of discussions and brainstormings, and I got take-ways more than enough to move on with my applications. Alex is also very responsive as he would always reply to my email and return my essay with many insightful comments and updates by the next morning - Our timezone difference of 8 hours made it possible for me to send him my essay drafts by the time I went to sleep and except to receive the feedback when I woke up the next morning! I truly appreciated his generosity, hard-working, and efficiency.

Alex was also more than an admissions consultant till the point you receive your offers. He gave me plenty of genuine advice in weighing the offers by putting himself in my shoes, shared his thoughts on how I may spend my pre-MBA time and prepare for the program, and even helped me through the dilemma about whether I should defer my MBA program given the COVID-19 problem.

I really enjoyed the experience working with Alex, and I truly felt I gained much more than I excepted and paid (it's really affordable compared to most other admission services!). I would HIGHLY recommend anyone to go for it. Alex Lee Consulting will be your best guide and friend along your MBA journey. Thank you, Alex!"

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"...I think you get a general idea of his expertise from the other comments, but for me, in particular, what stood out for me was his ability to really understand the application requirements and pose insightful questions that helped me connect the dots. I have a military background and struggled to translate my achievements/experiences there onto the essays - that's where his guidance really shone through for me. Without a doubt, without his advice, my essays would be nowhere near interview-invitation worthy.

One more aspect that I valued was his effort to really understand my profile and background properly. He prompted a fair bit when we first spoke, and he definitely tapped on that knowledge he formed of me, sometimes even suggesting points that I had mentioned but forgot to include in the essays.

Of course, I went ahead with Alex with his INSEAD background a factor in consideration, and while not necessarily crucial, I valued the INSEAD experience he shared too.

Ultimately, as I have said, even if I do not get accepted, my experience with Alex was top-notch, and I can only recommend his services."

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"...1. His ability to objectively assess the strengths and the weaknesses of applicants: I personally value this trait since as an applicant whose GMAT was much lower than the average, I had to exactly know whether it would be possible for me to offset this with other qualifications I have. In this regard, he helped me to focus more on my strengths.

2. Professionalism: If you work with him, you would be able to notice that he is not someone who easily compromise the quality of work even though you might think it's done. Well, this is not applicable to him. Isn't it a good thing for our consultant to be like this?

3. Source of insights into INSEAD: When I initially considered my prospective consultants, my no.1 consideration was whether the consultant has access to insider information that cannot be easily found or seen on the website. As INSEAD alumni, his advice for the interviews played a significant role in making me feel relaxed and even confident.

Aside from these, his is quick off the mark in replying and responding to my request even though we had the 7-hour time difference!"

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"...While acknowledging the obstacles I faced, he stood out by presenting a clear and confident strategy for securing admission. Alex's expertise is unrivaled; he is truly the expert of experts. He possesses an in-depth understanding of the entire application and admissions process, both inside and out. His insights into the AdCom's mindset and their specific expectations for each part of the application were remarkably precise and therefore very valuable. It was this incredible insight that allowed him to chart the exact path I needed to follow.

Working with Alex was truly exceptional. He is extremely dedicated to your application on a personal level. The MBA application journey is a rollercoaster, and having Alex as a constant, providing the necessary advice rather than simply what I wanted to hear, was essential in creating my best possible application.

Without a doubt, I owe my acceptance at INSEAD to Alex, and I cannot recommend him and his services enough."

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"...It was a pleasure to work with Alex. Alex was always very easy to reach and was very quick to respond. Whether it is an essay draft or just a simple question, throughout the application process, he would always respond very quickly with well thought-out feedback or answers, which was something I greatly appreciated. For the application essays, Alex was really great in helping me structure my essays clearly and concisely, in a way that best presents my story and goals. He was really honest in highlighting which parts he liked and which parts he didn't, which was exactly what I wanted. I also really appreciated his attention to detail, such as noticing spelling and grammar mistakes in my CV and essays for example. Alex's experience as a former HR head and as a current alumni interviewer was also a great plus, and his advice and feedback during interview practice gave me a lot of confidence.

Overall, I think the best part of working with Alex was how much more relaxed he made the application process feel. Alex was always very genuine and positive, and it was genuinely enjoyable talking to him. Having an expert like Alex ensuring that I was going in the right direction took a lot of the stress away, and we ended up having a strong application that I was very happy with way ahead of the deadline. I would highly recommend working. I am very thankful for all the support he has given me, and I cannot recommend working with him enough."